The Starbucks logo is so iconic that it’s hard to imagine an image that could represent the brand as effectively as the mermaid. But graphic designer and YouTuber Kelly Lauren has boldly attempted to ...

What’s in a logo and packaging? Everything. Pepsi learned that lesson the hard way when it redesigned the look of Tropicana. Consumers and the media immediately pounced on the change, pointing out the ...

A: “I tried to merge the concepts of a healthy brain and a good and natural coffee. I wanted something fun with something evocative, like the smell of coffee beans freshly ground.” — Jorge de la Cruz ...