Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just as ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

If you want to understand the Internet, you need to understand the basic ideas of a channel. Why? Because in many ways the Internet is simply a different way of distributing what channels have ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...