Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

Let’s face it: "Regulatory Update" is a phrase that usually sends marketers sprinting for the nearest espresso machine. We like the creative stuff. The "big ideas." The high-octane campaigns that turn ...

B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. One channel trying to undercut ...

Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...