In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

Forty-four percent of consumers discover new products or brands through online ads, and 33% through search engines, but data released Tuesday suggests editorial sites are often overlooked and ...

Online shopping has exploded, with marketplaces emerging as dominant players in the product search landscape. The rise of platforms like Amazon, Etsy and, increasingly, social media marketplaces like ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Bringing a consumer application from idea to launch was once a slow, resource-intensive process. While the core mechanics of product development haven't changed, how we address the speed, ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

When housing becomes unattainable, people do not simply stay renters – they often change how they live, work, and plan for ...