Welcome to Writing Science of Delivery Case Studies! This course is about writing "science of delivery" case studies that help us extract insights and learn from implementation processes to help ...

It’s commonly called "content marketing" but most people I know use content such as case studies more frequently as sales tools in "content selling." During a sales call you learn what a prospect is ...

Marketing professor Can (John) Uslay recently won first place in a case-writing competition sponsored by the University of Michigan’s William Davidson Institute. Participants were required to describe ...

A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

This article is about case studies... Wait. Don't leave yet! In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...