Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

The non-profit organization Equity of Care has published a case study guide outlining hospitals’ successes in improving health disparities, according to an AHA News Now report. The guide, titled ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...