How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

When you walk into a 1 Hotel, the air feels different. It smells like cedarwood and sheer musk, like something alive. Light filters through reclaimed wood slats. You can hear water running, plants ...

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Step into the future of Fast Casual and Quick Service Restaurants, where bland (dare we say “legacy”) loyalty programs are quickly being left behind. Because with today’s digital and data-first ...

Loyalty is still alive in retail, but the rules have changed. Today’s home improvement shoppers are more channel-savvy and intent-driven than ever before, creating new opportunities for retailers to ...

A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...