Breadcrumb Navigation, or breadcrumbs, are a type of secondary navigation on a website that helps users understand their location within the site's hierarchy. All pages have a breadcrumb and this ...

Their design is archetypal. Their position on the page is seemingly obvious. For years they have proven their value for SEO. And yet, as we have moved to mobile-first indexing, many sites get ...

Google loves a site with good navigation and good user experience, so it makes sense that Google also likes breadcrumb navigation links. Communicating to a user on how the page that they are reading ...

Navigation is an important part of the user experience for people who visit your site, whether your main website audience is a student, faculty, staff or university partners like alumni and donors. In ...

Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do tell ...

Confirming our previous reports, Google has announced and explained why and when it’s showing breadcrumb navigation in its search results. Google says it may show these site heirarchies “for a small ...