Would your brand benefit from having customers so committed that they felt like your brand was part of their identity? According to marketing thought leader Mark Schaefer, community is “the last great ...

In today’s digital landscape, consumers actively seek meaningful connections with brands that align with their values and interests. When they discover products and services that resonate with them, ...

We’ve all witnessed the huge push toward community-based brands and keep hearing that we need to build a brand fanbase and foster it. That’s good advice. As rising privacy protections have made ...

CPG brands have had a bifurcated relationship with consumers: marketers connect through consumer-facing advertising and rely on the retailer, as intermediary, for direct interaction and sales. Social ...

Often the benefits of a brand community seem so obvious it’s not even worth measuring. After all, which organization wouldn’t want a group of customers who like and support them? Yet a brand community ...

With the continuous widening of consumer expectations, in the search for innovative ways to get ahead, every business must put brand community engagement at the top of its to-do list. Insights gleaned ...

With every step your business takes, it’s essential to keep your customers, team, and industry associates informed, engaged, and connected to foster brand alliance and future growth. The Fast Company ...

In the international footwear market race, competition is always snapping at your heels. Irvine, California’s OluKai stays ahead not only because of its high-quality products but also for its ...

ARLINGTON, VA; Oct. 31, 2024 – PBS announced today a new venture between PBS FILM CLUB, a new social video series, and Fable, a community-powered platform for discovering, tracking, and discussing ...