For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

A new independent research study finds promotional products deliver strong brand recall while ranking among the most ...

H-E-B fans, get excited. Celebrating its 117th anniversary, the grocer has launched its first brand shop. Recommended Videos Earlier this week, the brand shop made its debut at the H-E-B on Main ...

When it comes to growing a business, there's definitely a wrong way to do branded merchandise. "A very old-timey thing to do — which companies are still doing for some reason — is that they just put ...

You’ve probably seen them: clutch purses designed to look like croissants, anime-inspired hot sauce gear, purposefully ketchup-stained shirts, and even fried chicken perfumes. It seems like many of ...

What do a lock, a reusable tote bag, and a tracksuit have in common? Well, if they’re the cherry-shaped lock from Glossier, a pastel-colored tote from Trader Joe’s, and a Dunkin’-branded tracksuit, ...

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to.

HOUSTON – H-E-B launched its own brand shop in Texas last week. “At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products, and with H-E-B Brand Shop we’re ...

At some point during the past few years, I looked around to find my apartment — nay, my body — had become a temple to everywhere I’ve ever eaten. Mugs and hats from local grocers, hoodies from ...

With movie stars prohibited from promoting the new "Barbie" film amid the actors strike, toy company and Barbie doll-maker Mattel worked overtime to keep the movie top of mind ahead of its release on ...