The exponential growth of digital technology has boosted the generation and collection of vast data. The quantity of information available has surpassed traditional methods’ processing capabilities.

As businesses continue to harness Big Data to drive innovation, customer engagement and operational efficiency, they increasingly find themselves walking a tightrope between data utility and user ...

This article is the second in an editorial series with a goal to provide a road map for scientific researchers wishing to capitalize on the rapid growth of big data technology for collecting, ...