As more people turn to the Internet to find information about products and services, online advertising is more important to business owners than ever before. Two common types of online advertising ...

Behavioral targeting may keep advertisers front and center with their target audiences. It may also keep some publishers in business. The practice, which involves tracking consumers' Web surfing and ...

The targeted Internet advertising phenomenon is viewed with growing concern by privacy advocates who fear that controversial practices like behavioral tracking are ripe for abuse. A coalition of ...

Behavioral advertising, in which users are fed ads based on the interests revealed by their Web browsing habits, has an obvious appeal to advertisers, as it will ostensibly allow them to serve ads to ...

AT&T’s chief privacy officer told U.S. lawmakers Thursday that the company does not engage in behavioral advertising, but the company has apparently used the controversial technology to sell its ...

Data-driven personalized ads are the lifeblood of the internet. To a growing number of lawmakers, they’re also nefarious Targeted advertising based on people’s online behavior has long been the ...

Google is interested in your interests. The Google monolith announced today that its next option for advertisers will include behavioral targeting, and Miguel Helft of the NY Times wisely posits that ...

This much is certain: On Sunday afternoon, bipartisan lawmakers released a discussion draft of a broad national privacy bill that would override many state laws. What ...

Members of the European Parliament have hit out at online behavioral advertising, saying it could be a breach of consumers’ privacy rights. The Parliament’s Internal Market Committee approved a report ...