How Bayesian testing lets Google measure incrementality with $5,000

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...
Scientific American

What is Bayes's theorem, and how can it be used to assign probabilities to questions such as the existence of God? What scientific value does it have?

Chris Wiggins, an associate professor of applied mathematics at Columbia University, offers this explanation. A patient goes to see a doctor. The doctor performs a test with 99 percent ...
U.S. News & World Report

Bayes' Theorem Definition

Bayes' theorem, also called Bayes' rule or Bayesian theorem, is a mathematical formula used to determine the conditional probability of events. The theorem uses the power of statistics and probability ...
JSTOR Daily

BAYESIAN SENSITIVITY ANALYSIS FOR CAUSAL EFFECTS FROM 2 × 2 TABLES IN THE PRESENCE OF UNMEASURED CONFOUNDING WITH APPLICATION TO PRESIDENTIAL CAMPAIGN ...

This is a preview. Log in through your library . Abstract Presidents often campaign on behalf of candidates during elections. Do these campaign visits increase the probability that the candidate will ...