Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Welcome, marketing aficionados! Are you tired of hearing that email marketing is dead? Well, it's time to debunk that myth. Today, we're diving into a recent episode of the Marketing Smarts Live Show.

Many B2B emails I receive begin with "Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive conversions. Whether you are creating blog posts, white papers, or videos, content ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Allegrow, an AI platform keeping B2B emails out of spam, raised $1M from Golden Section and angels including Harrison Rose (Sequoia scout). Funds will fuel product development and market growth as the ...

B2B emails receive the top open rates along with the Government and restaurants according to permission based marketing company Sign-Up.to. The UK based marketing company has released the results of ...

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused ...