Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

In today’s rapidly evolving healthcare landscape, developing strong core brand strategies is crucial for successful marketing campaigns within the healthcare and med-tech industries. The diverse group ...

Nielsen this morning announced a deal to license its “premium audience segments” data to Snapchat. The audience segmentation method, which will be available through Snapchat’s ad buying platform, will ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

NEW YORK--(BUSINESS WIRE)--Businesses that anticipate customer needs, personalize engagement, and act in real time are gaining a competitive edge. Resulticks, a global leader in real-time audience ...

The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...