Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

They didn’t see this coming. Apple is significantly scaling back production of its initially popular Vision Pro headsets, and may even cease making the item by the end of the year, The Information ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

300 people are gathering in San Diego to explore the uses of Apple’s spatial computing headset for surgery and other medical applications. In early 2024, Ryan Broderick, a surgeon at UC San Diego ...