The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

IIT Bhubaneswar inaugurated the International Conference on Thought, Perception and Reality, bringing global scholars ...

A single phrase can follow you for a lifetime. For me, it was this: Perception is reality. It was one of the first lessons drilled into me during Plebe Summer at the U.S. Naval Academy. It felt like a ...

A street of partially finished new homes in a new suburban housing development. Access to housing in the United States is one of many issues Americans face as they grapple with the current economic ...