Anyone looking for an MBA program that provides solid training in marketing should seek communication-focused and technically oriented marketing courses, experts in this field suggest. A common ...

Whether it’s a tweet, a print ad campaign or just yelling about a product, good marketing is a critical component for any business. As technology changes, marketing does too, and employers want ...

Rutgers Business School Executive Education is proud and honored to have its Mini-MBA: Digital Marketing, as well as its Digital Marketing Certificate Program (offered in partnership with the ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

From higher earning potential to in-demand skills, an MBA with a marketing concentration comes with a lot of benefits. Businesses in every industry need a marketing strategy to connect with their ...

Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective – and genuine – brand storytelling has become ...

Ensuring that MBA programs are taught in ways that maximize engagement with students and do not conform to typical teaching models is the biggest challenge facing senior business school decision ...

MBA students agonize over the “right” school to attend. How will the choice of an MBA program impact their first job? Or their career? Or their happiness? While the choice of which MBA program to ...