Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Take one look at the mobile marketing ecosystem and you will see the parallels between mobile and display advertising: vast swathes of investment from venture capitalists (VC) over the past five years ...

Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group's US Local Video Forecast - 2007 - 2012 Report) in just a few years after only ...

With the recent controversy surrounding Facebook oversharing users’ personal data, a lesser-known social media app is surging with downloads, according to a report by CNBC. The app, Vero, promises ...

Problem No. 1: Consumers see thousands of commercial messages every day. They ignore almost all of them. How can brands possibly break through the clutter? How can they entice consumers to listen to ...

If you are an independent financial advisor looking to find an untapped pool of retirement-ready prospects, look no further than social media marketing, and specifically, advertising on Facebook. It ...