Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business. More than 20 years ago, Levi Strauss & Co asked three people to sit in on its ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Get ready, because the 2026 Ad Age Small Agency Awards are almost here! This is the big event where we celebrate the best of ...

The last 24 months have been challenging for the agency marketplace, with depressed tech spending in the US and global dragging of agency performance. In particular, the start-stop nature of existing ...