Adobe Hammers Together Media AI Partnerships With Firefly Foundry

Adobe launched Firefly Foundry, partnering with talent agencies, directors, art colleges and production studios to make bespoke AI tools for video creation.
Wired

Adobe Just Supercharged Generative AI for Creators

Creators are going all-in on generative AI—and so is Adobe. As the developer of the most popular creative software in the world—beloved by photographers, illustrators, filmmakers, and artists ...

Adobe is developing ‘IP-safe’ gen AI models for the entertainment industry

Adobe says that this ensures Firefly Foundry models enable “responsible AI adoption across every stage of production” from ...
Business Wire

Adobe Expands Generative AI Offerings Delivering New Firefly App with Industry’s First Commercially Safe Video Model

New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct ...
Business Wire

Publicis Groupe and Adobe Expand Global Partnership to Drive Creative Expression and Personalization at Scale with Adobe Firefly Generative AI

PARIS & LAS VEGAS--(BUSINESS WIRE)--Today at Adobe Summit – the flagship digital experience conference – Publicis Groupe (OTCMKTS:PUBGY) and Adobe (Nasdaq:ADBE) announced an expansion of their global ...
Social Samosa

Adobe rolls out gen-AI tool to support film production stages

Firefly Foundry supports stages of filmmaking, from pre-and on-set production to post production, generating images, video, audio, 3D and vector content.
Nasdaq

Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI

Home to iconic brands including Sharpie®, Rubbermaid®, Graco®, Coleman® and Yankee Candle®, Newell is partnering with Adobe to optimize its content supply chain, leveraging generative AI to ...