Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and ...

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

Search giant Google is offering customers of AdWords, the keyword advertising program, a new way to manage their accounts. On Tuesday, Google notified AdWords customers in an e-mail that they could ...