Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

Since signing on for a pilot with Amazon’s Retail Ad Service, the platform has drawn 175 new brands to its sponsored product ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...