J Prim Prev. 2009;30(3):215-263. In contrast to the unidirectional assimilation approach, the bidirectional approach considers enculturation (i.e., adoption and maintenance of behaviors, norms, values ...

Ethnic identity and acculturation is a multidisciplinary research field. It is not easy for researchers to gain a panoramic view of the knowledge structure in this field. The bibliometric of knowledge ...

Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it important to take it into consideration? By definition, ...

Acculturation is a key concept in understanding how cultural context shapes individuals and communities. Berry (1997) describes acculturation as the process of cultural and psychological change that ...

I was a presenter at the Juneau–Gastineau Rotary Club in January 2020, speaking on “Several sanctioned avenues for immigration to the United States.” At the end of my presentation, an attendee asked a ...

After reading Felipe Korzenny's and Lee Vann's column about Hispanics' adoption of social media relative to other ethnic demographics, a question came to mind: how will social networks affect the ...

Consumer markets around the world are becoming increasingly multicultural. Immigrant populations learn to coexist with members of their new host cultures by learning the language, beliefs, customs and ...