Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Writing and editing? Check. SEO knowledge? Check. Content ...

Every week, I read at least three to five new articles confidently announcing that marketing as a profession is on the verge of extinction, soon to be replaced by artificial intelligence. I could read ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according ...

For the first time in marketing history, we’re approaching a world where execution capacity isn’t the main bottleneck. AI tools can generate drafts of copy, rough-cut video, design concepts, data ...

I read something the other day that lit my brain on fire: "Stop making ads, start making art." It was a mic-drop moment. It ...

When I started my career, the job of the CMO was largely about advertising, brand campaigns, and market share. Today, that job still includes those things—but it’s evolved into something much deeper ...

This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they ...

Startups don't just need cash to be successful. Like many of us, they also thrive on attention. Lindsay Kaplan, a former marketing executive and cofounder of Chief, a networking company for women, ...