How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results. However, actually developing personas can be challenging.

While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process — an ...